Travel Media

Vitale Caturano’s Life Sciene Industry Expertise Explained:

The life sciences industry—a core business sector of the New England economy—is growing at an unprecedented rate. In today’s complex market environment, biotechnology, pharmaceutical and medical devices companies face an ever-evolving set of risks and challenges—including mergers and acquisitions, worldwide efforts to control health care costs, and regulatory compliance—all with increasing scrutiny from internal and external constituents.

Vitale Caturano’s Life Science Consulting practice helps life sciences companies respond to the challenges of an increasingly complex market. Our life sciences professionals can help your company put the right controls in place to assure compliance and measure and manage the risks that matter most to your business. We provide biotechnology, pharmaceutical and medical devices companies with a full range of business advisory, audit and tax services—including Sarbanes-Oxley, risk management, internal audit, and M&A—all tailored to industry requirements. We also offer comprehensive technology consulting services to help growing companies close the resource gap and connect IT performance to business results.





Vitale Caturano’s Technology Expertise Explained:

As they navigate an increasingly complex global economy, today’s technology firms are faced with a host of business challenges. Gaining access to capital, increasing time to market and managing stakeholder and market expectations is just the beginning. Mergers and acquisitions—the new reality, as competitive players look to expand their capabilities—bring new operational and organizational pains.

To remain competitive, successful companies need to solve these business issues in order to achieve long-term strategic objectives—and develop the technologies that will define tomorrow’s industry.

As New England’s largest regional full-service CPA, business advisory, wealth management, and technology consulting firm, Vitale Caturano has helped more than 150 top technology firms solve their complex business issues and seize new opportunities. Our technology industry practice is led by specialists who work with leading software, hardware and telecommunications organizations to help them achieve their long-term strategic goals. We provide industry-focused business advisory, tax, Revenue Recognition Accounting, Audit assurance services including Sarbanes-Oxley, risk management, internal audit, mergers and acquisitions, and technology consulting—with the client focus and responsive service delivery that only a regional partner can provide. Whether you’re looking to manage risk, understand revenue recognition, maximize after tax returns, manage rapid growth, prepare for liquidity events, or improve technology to streamline operations—we have the depth of experience to help.

The success of any business is directly affected by the loyalty of its customers. If you run a business, you must make it one of your primary goals to build a relationship with your customers. Creating customer loyalty takes time and effort, but it’s essential to the long-term success of your business and it doesn’t require a substantial budget.

Keep in touch with your customers

Stay in the forefront of your customers’ minds by keeping in touch with them on a regular basis. For example, you might want to create a customer newsletter that you send to customers every month that provides them with information they can use. Or, you might want to send coupons for discounts on your products or services on a regular basis. Staying in front of your customers is a key to creating loyal customers.

In addition to keeping in touch via snail mail, take advantage of email marketing. You might want to send an e-newsletter to your customers every week, informing them of your latest products and services, the latest news, and offering them coupons or other specials for being a loyal customer.

Offer customer loyalty rewards

Offer your loyal customers rewards for doing business with you. For example, many grocery stores offer a customer loyalty card that provides customers, who have a card, with discounts on products. The cashier swipes the customer loyalty card each time a customer checks out and the amount saved by using the card is tallied. Oftentimes, cardholders will receive extra discounts around the holidays as a reward for shopping at the particular grocery store and using their card.

Consider how customer loyalty rewards could play a role in your business, and implement such a program to help build customer loyalty.

Provide superior customer service

A common complaint among many customers today is a lack of good customer service. While customer service may be a downfall for many businesses, make it an advantage with yours by providing superior customer service. When your customers contact you, respond promptly and with a willingness to help. When your customers have a problem, do your best to solve that problem so that they are happy with the end results.

Highlight your USP

You must find a way to highlight your USP, Unique Selling Proposition, when you are marketing. For example, if your product or service comes with an ironclad money-back guarantee, mention that in your marketing materials, on customer invoices and receipts, and when talking with customers.

Listen to your customers’ feedback

Ask for your customers’ feedback then listen to what they actually have to say. If a customer informs you of a problem, do your best to solve that problem. You can create loyal customers by showing that you care about what they have to say.

Remember, happy customers become loyal customers, and loyal customers will refer others to your business, so it’s essential that you genuinely care about your customers and listen to what they have to say.